GA4 Configuration Guide

Open GA4 → Admin → Events

Go to analytics.google.com → select property G-QXWZ86CD10 → Admin (bottom-left gear) → Events

Mark generate_lead as conversion

Find "generate_lead" in the event list. Toggle the "Mark as conversion" switch ON.

This is a GA4 recommended event — it will appear natively in the Conversions report.

Mark case_intake_submit as conversion

Find "case_intake_submit" in the event list. Toggle "Mark as conversion" ON.

This fires alongside generate_lead on every form submission — useful for custom Goals reporting.

Mark whatsapp_click as conversion

Find "whatsapp_click" in the event list. Toggle "Mark as conversion" ON.

WhatsApp taps are high-intent signals in Malaysia — treating them as conversions gives you accurate lead counts.

Wait 24–48 hours

Conversion data takes up to 48 hours to appear in reports. Events must fire at least once before they appear in the list.

Tip: Use GA4 DebugView (Admin → DebugView) to verify events are firing in real time.

Open GA4 → Admin → Custom definitions

Admin (gear icon) → Property column → Custom definitions → Custom dimensions tab

Create dimension: case_type

Click "Create custom dimension" → Name: "Case Type" → Scope: Event → Event parameter: case_type → Save

Values: phone-hack, social-accounts, stalkerware, data-breach, identity-theft, device-forensics

Create dimension: urgency

Click "Create custom dimension" → Name: "Urgency" → Scope: Event → Event parameter: urgency → Save

Values: critical (active breach), high (recent incident), medium (concerned), low (general inquiry)

Create dimension: cta_location

Click "Create custom dimension" → Name: "CTA Location" → Scope: Event → Event parameter: cta_location → Save

Values: hero, case-card, pricing, assessment-result, blog-post, whatsapp-float, exit-intent

Verify in Explore reports

After 24 hours, go to Explore → create a Free Form report → add your new dimensions as breakdowns on cta_click and generate_lead events.

Conversion funnel: page_view → cta_click → form_start → generate_lead

Explore → Funnel exploration → add these 4 events in order. This shows where leads drop off.

Case type breakdown

Explore → Free Form → Dimension: case_type → Metric: conversions. Shows which case types drive the most leads.

CTA location effectiveness

Explore → Free Form → Dimension: cta_location → Metric: event_count (cta_click). Shows which page sections drive the most clicks.

Urgency segmentation

Explore → Free Form → Dimension: urgency → Metric: conversions. High/Critical urgency leads are your hottest prospects.